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Communicating the ethical considerations of genetic testing was essential to build trust

Our goal was to create a dynamic and impactful public relations strategy that would introduce Clarigo to the market, educate healthcare professionals and expecting parents about its benefits, and generate widespread interest and trust.

The PR campaign for the launch of Clarigo, Multiplicom’s NIPT test, showcased the power of strategic communication and education in the healthcare industry. By targeting key audiences, providing educational resources, and emphasizing ethical considerations, we helped to introduce Clarigo to the market, and helped to improve awareness and understanding of prenatal testing.

ClientMultiplicomGoalProduct LaunchLocationEuropeShare

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